[February 25, 2016 — Mississauga, Ontario] The Loxcreen Flooring Group launched its new uncoupling membrane, PROVA Flex-Heat, at The International Surfaces Event (TISE) this past January and the buzz on the show floor was as warm as the tile floors this new membrane will support for years to come, the company announced. According to Loxcreen, PROVA Flex-Heat boasts the ultimate versatility in tile underlayment with heating cable capabilities and both were proven during live product demonstrations the company hosted at the show.
“We knew we needed to take our time and do our due diligence on this particular product because the market segment we are entering now already has an established product presence in the terms of uncoupling membranes. We wanted ensure our product was unique and that we could provide additional value to our end users and our distribution network. We did not see value in a ‘me too’ type product that mimicked the design and limited applications of the other membranes in the market,” said Joe Comitale, president of Loxcreen Flooring Group.
